Intuit suggests 4 ways that your small business can be competitive even against giants:
1: Be Agile, Nimble and Quick:
Agility is one way your small business can compete. As the article puts it:
“Unlike large corporations, small companies can often refine and reshape their business model to respond to fast-moving markets. For example, a local clothing retailer may be able to quickly create products to capitalize on fashion trends or quickly pull inventory based on declining demand and underperforming styles.”
2: Differentiate and Innovate
Innovation is also key to competing against the big boys:
“The agility of small businesses means that you’re able to innovate more quickly than a large corporation. Encourage your own team to constantly experiment and collaborate around new ideas, and draw from your own well of passion to foster what is commonly referred to as a “culture of innovation””
3: Polish Your Web Presence With a Stellar SEO Strategy
Your website is an important marketing tool:
“Your website is your online calling card – it’s where people can find you, and where your brand can really shine. A solid SEO strategy will help you be found more easily when people search for the services you provide
4: Celebrate (and Listen to) Your Customer Base
Find out what makes your customers tick, what gets them excited and what their expectations are, especially when it comes to customer care and service delivery.
